This podcast episode explores the use of the search query performance report for Amazon sellers. The report provides valuable insights into search queries, impressions, clicks, and conversions, but lacks conversion rate data. The episode discusses the benefits of adding competitors' conversion rates to the report, as well as strategies for addressing situations where competitors have higher conversion rates. It also delves into the process of identifying high-performing keywords and optimizing product listings, as well as the importance of understanding market demand and competitor performance. Additionally, the episode highlights the use of the search query performance report to improve advertising campaigns and increase sales conversions.
