Are You Treating AI as Mission-Critical — Or Just Dabbling in It? With Paolo Vidali | Ep #793

This episode explores how agencies are adapting to the rapid advancements in AI, particularly focusing on its integration into e-commerce and digital marketing strategies. Paolo Vidali shares his experience with Hidden Gears, detailing the agency's journey in establishing AI usage policies for both staff and clients, emphasizing transparency and the option for clients to opt-out. Against the backdrop of AI's increasing capabilities, the discussion pivots to the challenge of pricing services that utilize AI, questioning whether to bill based on time saved or the value of expertise applied. For instance, a market research report that previously took 20 hours might now only require two with AI, raising questions about fair billing practices. More significantly, the conversation highlights the importance of expertise in leveraging AI effectively, arguing that experienced professionals can achieve superior results compared to general users. The episode concludes with insights on the necessity for agencies to embrace AI to remain competitive, drawing parallels to past technological shifts and emphasizing the value of specialized knowledge in the evolving digital landscape.