In this episode of The Deal Scout, host Susan Reilly sits down with Carl Gould, founder of 7 Stage Advisors, whose entrepreneurial journey started at just 18 years old with a landscaping business—and a broken leg. From humble beginnings to mentoring over 5,000 businesses worldwide, Carl’s story is packed with unexpected lessons, strategic pivots, and game-changing insights.

Carl shares the early moments that shaped his success, including a pivotal realization that simply showing up gave him a competitive edge. He dives into the importance of business planning, how most companies—even million-dollar enterprises—operate without one, and why differentiation is essential for long-term growth. With his signature guarantee model, Carl turned industry standards on their head and charged a 35% premium, out-hustling competitors with clean proposals, fast turnarounds, and relentless consistency.

Susan and Carl discuss the origin of his entrepreneurial drive, rooted in a family legacy of self-starters, including his mother’s pioneering efforts in network marketing. Carl also opens up about relationship missteps in business, the cyclical nature of professional networks, and how he ultimately built a consultancy designed not just to advise, but to execute side-by-side with clients.

Discover why most businesses grow in 18-month cycles, how 7 Stage Advisors embeds with clients to drive results, and what makes a company truly investable. Plus, Carl shares personal passions—from his love of live events and outdoor adventures to a family tradition of annual polar plunges.

If you're a dealmaker looking to invest in or grow a business—or simply want to learn from someone who has helped thousands do just that—this episode is a masterclass in strategic thinking, operational execution, and entrepreneurial grit.

Tune in to learn how showing up, asking the right questions, and having a clear plan can take your business to the next level.

Reach out to connect with Bryan or to be a guest on the show to Susan

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Disclaimer: The content shared on this podcast is for informational purposes only and should not be taken as financial, legal, or tax advice. The views and opinions expressed are those of the host, Susan Reilly, and any guests, and do not necessarily reflect the official policy or position of any agency or organization.

Susan Reilly is a licensed real estate broker, but this podcast is not a substitute for professional advice. We strongly recommend that you consult with a qualified financial advisor, legal counsel, and tax professional before making any financial decisions or taking any actions based on the information provided in this podcast.

Showing Up, Standing Out: Carl Gould’s Journey from Landscaping to Business Leadership

The Deal Scout