We know customers are looking for wines labeled as sustainable. To help you communicate your sustainable practices with customers we are bringing you Marketing Tip Mondays from SIP Certified. Let’s listen in to our latest tip so you can show your customers that you share their values.

Seasons of Sustainability: Summer

While many industries slowdown in the summer, the warmer, longer days bring a boost of activity in the world of wine. We can always expect to see an increase in tourists and locals looking to explore the wineries and vineyards in the coming summer months, all while the excitement of harvest brews behind the scenes. Here are some tips to help prepare you for the busy season ahead!

Teach your team about your practices so they can make your customers experience special. Bring your farmer or winemaker into your next team meeting to talk about what’s going on right now from conserving water by monitoring soil and plant moisture status to conserving energy in the cellar with night fans. These timely practices are also perfect for social media.

We also have two great PDF downloads you can share with your staff to help them answer the most frequently asked questions in the tasting room like “What is an example of sustainable farming?” and “How often do you water the vines?”.

On your podcast player, scroll down to the show notes to get all the resources. You can also subscribe to our Marketing Tips eNewsletter to get the latest consumer trends, branding methods, and sales tactics delivered right to your inbox.

Thanks for listening to Marketing Tips Monday from SIP Certified. Let us know what you think of these micro podcasts by sending an email to podcast@vineyardteam.org.

Seasons of Sustainability: Summer

References:

134: Seasons of Sustainability: Summer | Marketing Tip Monday

Sustainable Winegrowing