The needs of the market are always changing. So are the needs and ambitions of a business. Along with those ever-changing needs are the constant development of new technology and information that can help businesses thrive.

Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.

That’s why SIP Certified brands value Always Evolving.

Welcome to the final story in this year’s Sustainable Stories from SIP Certified Members.

Sustainable businesses know that in order to stay relevant and successful, they must be aware of opportunities to evolve.

Progress begins with investing in our most valuable resource, the People.

The people who serve your customers include everyone from the ones who craft your product to those responsible for developing your business strategy. Demonstrating your brand’s ethos of Always Evolving helps everyone on your team feel inspired and empowered to continue developing their unique skills that will help your business be sustainable.

There are countless opportunities for individuals in the wine industry to expand their skills and education.

Read on to learn how Talley Vineyards supports all of their employees in their professional development.

Always Evolving at Talley Vineyards

Always Evolving as individuals and as a team ensures that everyone at Talley Vineyards is continually improving their skills and expanding their knowledge.

Supervisors are encouraged to further their agriculture and vineyard education as well as their leadership skills through annual management courses – in both English and Spanish!

With computers continuing to become an essential tool in today’s workforce, Talley Vineyards ensures their supervisors are taught computer skills to efficiently track time and production, and to collect data.

Employees of Talley Vineyards attend educational events and are offered training when they express interest in learning new skills.

The physical demand and discomfort that often come with vineyard care have been lessened with the adoption of mechanization. People who work in the vineyard experience greater efficiency with far less physical load.

Talley Vineyards believes that when each member of the team has a diversity of skills, the team as a whole is stronger.

What’s YOUR Sustainable Story?

We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program.

This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, download the worksheet, watch the videos, and you are ready to tell your Sustainable Story!

We hope you’ve enjoyed learning about how your peers fulfill the 7 SIP Certified Values as much as we’ve enjoyed sharing them!

Your story can be featured in next year’s Sustainable Stories campaign! We are looking for a brand with an innovative approach to one of these three Values.:

Water Management
Safe Pest Management
Energy Efficiency

If you have a great Sustainable Story, we will help you tell it.
Reach out to me at whitney@vineyardteam.org with a few quick notes!

We’ll get your story ready to be featured in our newsletter, podcast, online course, and social media, and in magazine articles and influencer campaigns.

Until next time, this is Sustainable Winegrowing with the Vineyard Team.

Resources:

Vineyard Team Programs:

Juan Nevarez Memorial Scholarship - Donate
SIP Certified – Show your care for the people and planet
Sustainable Ag Expo – The premiere winegrowing event of the year - $50 OFF with code PODCAST23
Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace
Vineyard Team – Become a Member

204: Growing a Business Through Education: Talley Vineyards | Marketing Tip Monday

Sustainable Winegrowing