[00:00:00] Beth Vukmanic: You're tasting room is more than just a place to try your wines. It is also what your guests visualize when they hear your name or senior wine on the shelf. And it's what they tell their friends and family about when they recall their last visit.

[00:00:14] Welcome to marketing tip Monday with sip certified, we know that customers are looking for wines labeled as sustainable while our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing.

[00:00:32] Does your tasting room offer a memorable experience?

[00:00:36] There are so many ways to make wine tasting special for tasters of any kind. Templeton based Castro Cellars has it down. They're tasting room constantly offers unique opportunities for visitors to learn something new and make memories.

[00:00:51] The first two examples are for the music lovers. Every Sunday from may through October. . We're hosts, lazy locals. These free concerts invite music, lovers and wine enthusiasts to wind down and enjoy an evening of entertainment. While sipping their sustainably produced wines.

[00:01:08] And if one band isn't enough. Guests can make a weekend of it at the Whale Rock Music and Arts Festival. This all ages, summer event welcomes visitors to enjoy live music, local vendors, yoga and beverages galore, including wine, beer, cider, and spirits.

[00:01:25] In addition to providing a unique tasting and entertainment experience, the event has an altruistic purpose. Proceeds from the Fest are donated to the Templeton Instrumental Music Boosters Association. A volunteer organization that is dedicated to enhancing the experiences of Templeton high school musicians.

[00:01:43] The second two activities are for the active

[00:01:46] Wine tasting doesn't just have to be tasting wine.

[00:01:49] Offer an opportunity to get active.

[00:01:52] Castoro Cellars has an all level yoga class led by their in-house Yogi Lauren Udsen. It is the perfect way to start the day after the one hour class, students are invited to enjoy a delicious brunch and sparkling beverages.

[00:02:05] To keep the blood pumping guests can get up close to the vines at the Whale Rock Disc Golf course, this 18 hole course. Is set in their, SIP certified and organically farmed Whale, Rock vineyard.

[00:02:17] And the final two experiences are for the learners. Many vineyards offer tours. They're a great way to show off your vines and educate your guests about your unique history and farming practices. Why not kick it up a notch.

[00:02:30] Vine cycle e-bike vineyard tours offer . Castoro's tourists, the opportunity to learn about their sustainable and organic farming practices while ebiking through the vineyard. After the two hour cycle guests relax, tableside and enjoy wine tasting and fresh lunch from the daily food truck.

[00:02:48] Some people who are new to the world of wine are intimidated by all there is to know. Castoro also offers intimate, informative classes to teach the basics of wine tasting. Students gain an understanding of wines, intricacies and develop the tasting skills. They need to get the most out of their future tasting experiences.

[00:03:07] So let us know, how will you make your next tasting and experience?

[00:03:12] Listen up SIP certified members. Offer your club members, a chance to experience your and other SIP certified brands in February, 2025. ReSIProcal February is the annual month long event that offers tasting rooms. The opportunity to increase their traffic and connect with like-minded brands and wine enthusiasts who value sustainability.

[00:03:33] We're enrolling participants now. Just go to sipcertified.org/join-resip- 2025. To get signed up.

[00:03:44] Until next time, this is sustainable. Winegrowing with the vineyard team.

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Resources:

Vineyard Team Programs:

Juan Nevarez Memorial Scholarship - Donate
SIP Certified – Show your care for the people and planet
Sustainable Ag Expo – The premiere winegrowing event of the year
Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace
Vineyard Team – Become a Member

246: 3 Ways to Make Your Tasting an Experience | Marketing Tip Monday

Sustainable Winegrowing