The team dissects a mysterious $6.3M Florida natural products business that looks great on paper—but raises more questions than answers.

Business Listing – https://drive.google.com/file/d/1s0GFGR8yGnsX_xMKqs8WdiDcdf0t8L8T/view?usp=sharing

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In this episode, Michael, Mills, Heather, and special guest Chelsea from Acquisition Lab unpack a listener-submitted listing: a $6.3 million natural products distribution and retail business in Orlando, Florida. The team grapples with the vagueness of the deal memo—no clear product category, a suspiciously low inventory number, and a business claiming $1.4M+ in steady earnings while only requiring 10 hours a week from the owner. Is it a hidden gem, or is something being left out? Along the way, they explore gender dynamics in M&A, software carve-outs, and what makes a quality broker.

Key Highlights:

- Discussion on gender differences in business acquisition readiness and confidence
- Analysis of a Florida-based business with ~$10M revenue and $1.4M in discretionary earnings
- Pros and cons of vague listings—and what might be hiding behind them
- What “SBA financing available” actually means in context
- Potential for software carve-out and SaaS value in traditional businesses
- Jackie Hirsch praised as a high-integrity broker

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Buying a Mysterious Retail & Distribution Business in Orlando

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