How a Chinese Toy Company Is Defying the Trade War

This episode of The Big Take Asia from Bloomberg News explores the phenomenon of Pop Mart's blind box toys, particularly the Labubu doll, and its global success. It examines how the company, despite being Chinese, has managed to gain international popularity, appealing to "kidult" consumers and investors alike. The podcast discusses Pop Mart's unique marketing strategy, the influence of social media, and the challenges it faces, including potential tariffs and the need to sustain innovation to maintain consumer interest. It also touches on how other Chinese companies are attempting to emulate Pop Mart's success by creating international-friendly brands and innovative products.