In this episode of the "How I Invest" podcast, Nichole Wischoff discusses her experience raising a $50 million fund in a challenging market. She shares her strategy of setting aggressive timelines, emphasizing the importance of a strong investment product with top-decile performance, and leveraging brand building through social media to gain access to founders. Wischoff details how her operating experience and community-driven approach helped her build trusted relationships with other emerging managers and LPs. She also explains her process for managing the fundraising funnel, converting investors, and the importance of having a unique voice and opinion on platforms like Twitter to build a strong brand and attract founders.
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