Lulu Cheng Meservey on Founder Mode, Attention as Currency, and Building the Future.

The podcast features an interview with Lulu, a communications expert, discussing topics ranging from Saratoga Water's social media strategy to the concept of "going direct" in founder communications. The conversation explores how brands and founders can effectively capture and leverage attention in the age of AI, the importance of authenticity and taste in messaging, and strategies for building a strong brand presence. Lulu provides advice on how to approach media relations, particularly for podcasts aiming to gain coverage in major publications, and emphasizes the significance of understanding one's audience and aligning communications with their interests. The discussion also touches on the role of personality and finding one's unique lane in the current media landscape.