This episode of the Acquired podcast analyzes Walmart's $3.3 billion acquisition of Jet.com. The hosts discuss Jet.com's history, its initial Costco-like membership model (later abandoned), and its rapid growth despite operating at a loss. They explore why Walmart made the acquisition, focusing on acquiring Jet.com's technology, talent (especially CEO Marc Lore), and millennial/urban customer base. The hosts conclude that while the acquisition is a long shot against Amazon's dominance, it's a strategic move for Walmart to improve its e-commerce capabilities and potentially gain a foothold in a growing market. They grade the acquisition a C-.
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