Today we are getting into the hottest new ad channel in ecommerce right now - AppLovin. We discuss how we’ve been using it within our brands, the pros and the cons of this emerging channel, and whether it's a scalable alternative to Meta Ads. Cody shares results from his team's recent holdout test, breaking down AppLovin's impact on incremental sales, new vs. repeat customers, and CPAs. We also unpack broader strategies for driving growth across paid media, creative campaigns, and channel diversification.

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00:00 Celebrating Milestones and Sales Success

02:47 Scaling Paid Social: Creative Testing Strategies

05:49 Exploring AppLovin: The New Ad Channel

18:11 Understanding AppLovin's User Base and Growth

23:49 Measuring Incrementality: The AppLovin Test Results

29:46 Reactivating Customers: The Cost-Benefit Analysis

33:40 Customer Reactivation Challenges

36:01 Understanding Incrementality and Profitability

39:14 Analyzing New Customer Acquisition

46:07 Exploring the Limitations of Customer Exclusions

51:04 Innovative TV Campaign Strategies

56:24 Measuring TV Campaign Effectiveness

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E038: Is AppLovin Living Up To The Hype & How We're Scaling Creative Partnerships

Marketing Operators