In this episode of Marketing Operators, we get into a mix of marketing topics that are top of mind for us this week, plus we answer a listener question from the MOperators Hotline.

First, we break down Meta’s Conversion Lift Testing, including how it measures ad performance, its limitations, and when it’s most useful for your business. We also discuss how AI tools are revolutionising creative production, from automating time-consuming tasks like image and video creation to enabling more personalised, scalable content at a fraction of the traditional cost. Next up, we explore product seeding, including effective strategies for influencer outreach, tracking success, and improving hit rates. We wrap up by answering one of our listener’s questions on running incrementality tests for a low eight-figure brand with a million-dollar ad spend split between Meta and Google Search.

Tune in for insights on ad testing, creative strategies, and influencer marketing to help optimize your marketing efforts and create sustainable growth.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 April Fool's Campaigns and Brand Values

02:48 Innovative Product Launches and Creative Processes

05:58 Testing and Measurement Strategies in Marketing

12:05 Incrementality Testing: Meta vs. Haus

17:49 Optimizing Marketing Strategies for Growth

23:47 AI in Influencer Marketing and Brand Ambassadors

31:44 Scaling Influencer Programs with AI

35:57 Optimizing Product Seeding Strategies

39:27 Transforming Customer Support with Technology

46:46 Leveraging AI for Creative Generation

55:19 Exploring New Technologies in Marketing

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Prescient AI.⁠⁠⁠

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Richpanel.⁠⁠⁠

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Aftersell.

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Haus.

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E055: Meta's Conversion Lift Testing, AI in Creative, and Product Seeding for Scalable Growth

Marketing Operators