This episode explores the complexities of the supplement industry, highlighting the need for greater transparency and quality control. Dr. Mark Hyman interviews Steve Martocci, the co-founder of SuppCo, who shares his personal health journey and the motivation behind creating a platform to navigate the confusing world of supplements. Against the backdrop of widespread nutrient deficiencies in America, the discussion addresses the inadequacies of current regulations and the proliferation of unregulated products. More significantly, SuppCo aims to solve these problems by providing consumers with a trust score for supplements based on manufacturing standards and quality testing, as well as protocols for various health goals. As the discussion pivots to the challenges of nutrient deficiencies despite supplement use, the conversation underscores the importance of personalized approaches and data-driven decisions, facilitated by SuppCo's features like stack sharing and nutrient tracking. Emerging industry patterns reflected in this discussion point to a future where consumers are empowered to make informed choices, driving a shift towards greater accountability and quality within the supplement market.