SONY

The journey of Sony, a global electronics giant, started with the partnership of Akio Morita and Masaru Ibuka. The company's success stemmed from its innovative products such as the transistor radio, Walkman, and PlayStation. Sony's venture into financial services with Sony Life and Sony Bank contributed significantly to its overall growth. However, the company faced challenges in the late 20th century, including competition in the video game industry and shifting consumer preferences. Despite these obstacles, Sony adapted and diversified its businesses, emerging as a diversified conglomerate with strengths in electronics, gaming, and entertainment.