This episode explores Amazon selling strategies, focusing on Carrier Central and bundle policies. It begins with a discussion on the underutilization of Carrier Central, highlighting its benefits for managing logistics, especially during peak seasons like Prime Day, and the potential cost savings and control it offers to larger sellers. Against the backdrop of inventory planning for Prime Day, the conversation shifts to Amazon's new bundle policies, particularly affecting consumable categories, and the importance of unique identifiers for approved bundles. More significantly, the discussion covers the advantages of bundles, such as reseller deterrence and value proposition to customers, with examples from Costco's business model. As the discussion pivots to strategies for improving profit margins, the hosts explore the potential of virtual bundles for testing product combinations and the increasing trend of D2C brands negotiating directly with final mile carriers. Emerging industry patterns reflected in the conversation include the need for brands to optimize fulfillment fees through strategic bundling and kitting exercises.
