In this episode of The Unofficial Shopify Podcast, Kurt Elster interviews Kurt Bullock, a Facebook/Meta ads expert, about the current state and future of Facebook ads for e-commerce businesses. Bullock explains how Facebook's ad system has evolved with the introduction of Andromeda, an AI-driven ads retrieval and delivery engine. The discussion covers the shift from manual audience targeting to algorithm-driven optimization, the importance of creative diversity in ads, and how Meta uses embeddings and vectors to understand user behavior and ad relevance. Bullock also shares strategies for testing and scaling ads, emphasizing the need to create ads that stand out and reach different audience segments. He provides a resource with brainstorming questions and a campaign testing structure map for listeners to improve their Facebook ad strategies.
