What happens when access to advanced AI models is no longer the real differentiator, and the true advantage lies in how businesses leverage their own data?

At the AWS Summit in London, I sat down with Rahul Pathak, Vice President of Data and AI Go-to-Market at AWS, to unpack this question and explore how organisations are moving beyond experimentation and into large-scale generative AI adoption.

Recorded live on the show floor, this conversation explores how AWS is supporting customers at every layer of their AI journey. From custom silicon innovations like Trainium and Inferentia to scalable services like Bedrock, Q Developer, and SageMaker, AWS is giving businesses the infrastructure, tools, and flexibility to innovate with confidence.

Rahul shared how leading organisations such as BT Group, SAP, and Lonely Planet are already applying these tools to reduce costs, speed up development cycles, and deliver tailored experiences that would have been unthinkable just a few years ago.

A key theme that emerged in our discussion is that data, not just models, is the true foundation of effective AI. Rahul explained why unifying data across silos is critical and how AWS is helping companies create more intelligent applications by connecting what they uniquely know about their business to powerful AI capabilities.

We also addressed the operational realities of AI deployment. From moving proof-of-concept projects into production to meeting the growing demand for responsible AI, the challenges are shifting. Organisations are now focused on trust, security, transparency, and measurable value.

If you're leading digital transformation and wondering how to scale AI solutions that deliver on business outcomes, this episode provides practical insight from someone at the center of the industry. How will your business stand out in a world where every company has access to AI models, but only a few know how to apply them with purpose?

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