This episode explores Pinky Cole's journey as a vegan restauranteur and the creation of Slutty Vegan, a plant-based restaurant in Atlanta. Against the backdrop of her upbringing with entrepreneurial influences from both her parents, Cole recounts her early hustling days and eventual embrace of veganism. More significantly, she details her experience opening a non-vegan restaurant, its subsequent failure due to a grease fire, and her transformative work on "Iyanla: Fix My Life," which provided clarity and inspiration. As the discussion pivots to Slutty Vegan, Cole explains the provocative branding strategy, including the name and menu items, designed to capture attention and introduce vegan food to a broader audience. For instance, the restaurant's vibrant colors and bold marketing, combined with an inclusive atmosphere, attract a diverse clientele, with 70% being non-vegans. Cole emphasizes her role as a change agent, aiming to educate people about the benefits of veganism and address climate change, while acknowledging the challenges of scaling a business and maintaining authenticity.
