#6 - The challenges and future of Formula Drift with Co-Founder Jim Liaw

This episode explores the journey of Jim Liaw, co-founder of Formula Drift and general manager of Performance Racing Industry (PRI), from his early fascination with cars to his pivotal roles in motorsport. Against the backdrop of his automotive enthusiasm ignited by iconic cars like the E30 M3 and the Long Beach Grand Prix, Liaw recounts his entry into the automotive industry through publishing and event management. More significantly, the discussion highlights the creation and evolution of Formula Drift, born from a desire to capitalize on the momentum of drifting in the U.S., despite initial skepticism from D1GP. Liaw details navigating challenges such as the 2008 recession and the COVID-19 pandemic, emphasizing the importance of open communication and strategic sacrifices to sustain the series. As the discussion pivoted to PRI, Liaw explained its role in uniting the racing community and fostering cross-pollination between different racing disciplines. The episode concludes with insights on the growing importance of sim racing as an accessible entry point into motorsport, enhancing driver skills and lowering the barrier to entry, reflecting emerging industry patterns of integrating virtual and real-world racing.