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07 Jul 2023
56m

39 | 初创葡萄酒品牌Jollee如何借助播客线下破局

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DTC Lab｜未来品牌之路

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本期播客节目讲述了如何利用播客营销推广品牌，嘉宾分享了Jollee的播客营销案例和经验。Jollee认为，播客营销能够让听众感受到身临其境的感觉，就像坐在录制现场一样，能够看到录制者的眼神和微表情，从而增强听众的参与感和代入感。同时，播客营销的成本也相对较低，对于新品牌创业来说是一个很好的营销利器。
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