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AWS partnered with Forrester Research to understand how software providers (ISVs), in particular, plan to drive profitable growth with generative AI, how they are uniquely approaching generative AI development, and the key challenges they’re facing.

In this conversation with Jeffrey Hammond, Global ISV Product Strategist at AWS, he dives into the findings of the research and discusses how — particularly with AWS’s help — ISVs can drive profitable growth and succeed in the gen AI gold rush.

Jeffrey helps software product management leaders leverage AWS cloud services to accelerate product delivery, create new revenue streams, reduce technical debt, and optimize operational costs.

You’ll learn:

Why “toil reduction” is the fastest path to GenAI ROI
How AWS’s GenAI Innovation Center helps companies cut costs and ship faster
What most ISVs get wrong about trust, security, and customer communication
The secret to scalable AI product pricing—and what Canva got right
Why agentic workflows and federated models are the next frontier in software

Whether you're building on AWS or just exploring GenAI adoption, this conversation is packed with frameworks, examples, and strategy.

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(00:00) The Future of Work with Generative AI

(03:20) Inside AWS: How Jeffrey Supports AI Innovation

(06:00) What the Forrester Survey Reveals About AI Adoption

(09:15) From Hype to Value: Building Real GenAI Use Cases

(13:45) How ISVs Are Reducing Toil and Driving Efficiency

(17:10) Balancing Innovation with Trust and Security

(22:00) AWS Programs That Help ISVs Win with AI

(28:00) GenAI Product Strategy: Accuracy, Cost & Pricing Models

(34:30) Overcoming Infrastructure Challenges in GenAI

(39:45) The Rise of Agentic Workflows and Interoperability

(46:00) The Biggest Tech Disruption in Decades?

#252 Jeffery Hammond: How to Build Scalable GenAI Products (AWS Strategy)

Eye On A.I.