#244: Professional Growth | Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.

Amanda and Dave cover:

How Amanda transformed her LinkedIn strategy to grow her following and engagement
The impact of personal branding on social media and its role in business growth
Creating a feedback loop to refine and improve content strategy

Timestamps

(00:00) - - Intro
(08:21) - - How to Use LinkedIn Video
(11:49) - - Shifting from Twitter to LinkedIn
(15:35) - - Developing a Clearer Target Market and Products
(16:18) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
(20:39) - - Why Your Content Strategy Must Be Focused
(27:17) - - The Brand Pyramid
(28:12) - - The Emotion Behind Branding
(31:42) - - People Are What Matter In Branding Success
(37:20) - - The Growing Creator Economy vs. Traditional Corporations
(38:38) - - Creating Emotional Brand Connections for Growth Marketing
(43:10) - - How Amanda Became a Fractional CMO
(45:44) - - Why Amanda Looks to Alex Lieberman for Inspiration

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High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz

B2B Marketing with Dave Gerhardt