This podcast episode features Ian and Rob, founders of Levanta, sharing their entrepreneurial journey from starting Grovia, a services business, to transforming it into a successful SaaS company called Levanta. They discuss the challenges and lessons learned from their pivot, validating their SaaS idea on Fiverr, and eventually selling Grovia for a mid seven-figure deal. Leveraging their experience, they bootstrapped Levanta and secured pre-seed funding, building a platform that caters to the Amazon affiliate marketing industry. Through strategic partnerships and content creation, Levanta was able to acquire its first 10 customers and grow its business.
