This episode explores the intersection of faith, business, and generosity, featuring an interview with Larry and Staci Wallace, who coach faith-based CEOs and entrepreneurs. They emphasize anchoring one's calling and shifting from revenue creation to profitability to foster greater generosity. Against the backdrop of AI's rise and its potential impact, the Wallaces advocate for conscious thinking and prioritizing values that money can't buy, such as peace and legacy. They share a personal story of walking away from a successful business and giving away their possessions based on faith, illustrating their belief in making decisions beyond mere numbers. More significantly, they discuss their current venture, Fuel by Fire, which helps CEOs understand an economic system beyond traditional currency, and how they integrate generosity into their business model by giving a percentage of their income to nonprofits. The Wallaces underscore the importance of aligning one's calling with business, highlighting how ClickFunnels has facilitated their mission to support various organizations globally, reflecting an emerging industry pattern where purpose-driven businesses can create significant impact.