Colors do more for your brand than just look pretty. Amandolin Webb of Smeuse Studio dives into the psychology of color and how it plays a major role in creating emotional connections, influencing perception, and building trust with your ideal audience. You’ll learn what different colors say about your brand, how to build a cohesive palette that aligns with your business goals, and the biggest mistakes to avoid when choosing your colors. Whether you're picking a palette for the first time or refreshing your brand visuals, this conversation will help you make intentional, strategic choices that leave a lasting impression. From choosing your anchor and accent colors to understanding what color actually signals to your audience, Amandolin breaks it all down in a way that’s easy to understand and fun to apply!

About Amandolin Webb:

Amandolin is the founder of Smeuse Studio, a boutique branding and web design studio helping travel advisors and creative entrepreneurs show up with clarity, confidence, and style. Formerly the Creative Director at Tique, she now brings over a decade of design experience into her signature semi-custom and custom services—making high-end branding feel streamlined, strategic, and actually enjoyable. Think of her as your design-savvy big sister—here to cut through the chaos and help build an online presence you’re proud of.

Today we will cover:

(04:45) Understanding color psychology
(11:25) The basics of color theory; complementary, analogous, and triadic palettes
(16:30) How to choose your brand’s anchor, supporting, and accent colors
(20:30) Aligning your color palette with your brand values and audience experience
(25:00) Mistakes to avoid when choosing brand colors
(28:35) Case studies in effective branding; Go With Gray Travel, Abby Away Travel, Your Travel Joy
(34:40) Current branding trends in the travel industry

Listen to Previous Episodes:

11. How To Define Your Dream Client & Why It's Important For Your Travel Brand with Amandolin Webb (Part 1)

12. Using Proper Branding To Attract Dream Clients with Amandolin Webb (Part 2)

16. The Importance Of Building An Authentic Brand with Amandolin Webb

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126. What Your Brand Colors Are Saying To Your Potential Clients with Amandolin Webb

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