RevOps to VP? Here's why you're not getting promoted

Toni and Speaker 1 discuss why many RevOps professionals don't advance to VP or CRO roles, despite the increasing importance of revenue operations. They explore common pitfalls, such as focusing too much on tooling and not enough on revenue generation and cost reduction. They advise RevOps professionals to understand the perspectives of C-level executives, build trust with sales teams by even doing sales themselves, and demonstrate value by connecting different parts of the funnel. For CROs and CEOs, they emphasize the importance of empowering RevOps leaders to own the revenue engine and drive change within the organization, especially with the emergence of AI and new technologies. The key is for RevOps to be proactive, generate innovative ideas, and foster strong relationships across teams to drive revenue growth and achieve company-wide goals.