This episode explores recent e-commerce trends and Amazon's Q1 earnings, set against the backdrop of evolving tariff policies and their impact on retailers. Jason Goldberg recounts his recent travels and speaking engagements, highlighting the healthcare industry's concerns about pharmacy closures and his agency's new role with Sam's Club. More significantly, Scot Wingo announces his return to e-commerce with a new AI-driven company, REFIBUY, and the launch of a related newsletter and podcast called Retailgentic. As the discussion pivots to Amazon's earnings, they analyze the company's revenue, profitability, and the growth of AWS, while also examining the impact of tariffs on different seller segments. In contrast to larger retailers who are focused on long-term strategies, smaller sellers are more concerned about the immediate financial impact of tariff changes. The conversation further delves into Amazon's advertising business, the potential of AI in search and commerce, and experimental features like "Buy For Me," revealing both opportunities and challenges in the evolving e-commerce landscape. Emerging industry patterns reflected include the increasing importance of AI-driven solutions and the complex dynamics between retailers, sellers, and consumers in the face of economic uncertainty.