This episode explores the expression "go downhill," used to describe the declining quality of products, services, or places. Lindsay and Michelle discuss how this phrase applies to various scenarios, from towns affected by industry leaving to changes in the recipes of favorite foods like Girl Scout cookies. Against the backdrop of consumer experiences, they highlight how businesses, even those bought by private equity firms, can "go downhill" by cutting corners or becoming complacent, ultimately affecting customer satisfaction. The discussion pivots to alternative expressions like "not what it used to be" and "went south," illustrating how nostalgia and changing preferences also play a role in perceptions of declining quality. For instance, while some appreciate the efficiency of self-checkouts, others prefer the traditional service provided by cashiers. The hosts emphasize the importance of businesses maintaining quality to avoid losing customers, while also acknowledging that discussing these changes is a normal part of everyday conversations about consumer choices.