Beyond The Basics: 3 Unique Email Marketing Tactics That Work — Gavin Hewitson | How Small Tweaks Grow Revenue, How Popups And Flyouts Grow Signups And Sales, Why Showing Discounts On-site Converts Better, What KPI's To Set When Hiring An Agency (#394)

This episode explores email marketing strategies, particularly focusing on segmentation and personalization to convert subscribers into loyal customers. Against the backdrop of common email marketing mistakes, such as treating all database contacts the same, the discussion highlights the importance of differentiating between customers and non-customers. The conversation emphasizes the need to reiterate offers throughout every message a non-customer receives, both in automated flows and campaigns, to incentivize the first purchase. For instance, the guest shares a case where segmenting an engaged audience into purchasers and non-purchasers, and then tailoring the offer to the latter, significantly impacted revenue. As the discussion pivoted to popup forms, the guest recommended using them to get the first purchase across the line, using an 8-second popup and a 45-second flyout to reiterate offers. Emerging industry patterns reflected in the discussion suggest that personalized, value-driven email marketing, combined with strategic segmentation, is crucial for businesses aiming to enhance customer retention and drive revenue.