Jack interviews Sarah Guo about the nature of VC firms, discussing their components of money, people, beliefs, and advantage, and how these elements contribute to a firm's durability. They explore the compounding factors at successful firms like Sequoia and Greylock, focusing on ethos, tribal knowledge, brand, and network. The conversation shifts to branding, with Sarah detailing her approach to building Conviction's brand by solving information asymmetry for founders and demonstrating the firm's network. They discuss the importance of standing for something, having opinions, and taking risks. The discussion covers the current market landscape, the increasing size of venture firms, and the potential impact on smaller firms. They also discuss the AI market, revenue adoption, and the shift from intelligence to agency, and how these trends influence investment strategies and the education of the next generation.