Today I'm joined by John Meese, creator of Sold Out Coach Club, for a deep dive into his 7-step framework for building a high-ticket group coaching business—with zero social media, zero paid ads, and just 30 hours a week.

We explore how John earns $30K/month with one assistant and a lean coaching model, why most memberships fail, how to launch without scale, and how to turn client wins into your best marketing engine.

You’ll learn how to find your bullseye client, craft a 10x promise, enroll with “hand raiser” emails, and use coaching calls to refine your pitch—all while building a creator business that funds your life and gives you your time back.

Timestamps:
00:00 Introduction
01:05 What It Means To Be A Sold Out Coach
02:08 Why John Ditched Memberships for High-Ticket
04:38 The 7-Step Framework for Sold Out Coaches
07:41 Step 1: Find Your Bullseye Client
10:50 Step 2: Craft a 10x Promise
14:53 Step 3: The “Hand Raiser” Email Strategy
20:14 Step 4: Serve to Sell with Free Coaching Calls
24:36 Step 5: Getting Sold Out (with Just 5 Clients)
27:59 Step 6: Celebrate Your Clients to Drive Demand
32:36 Step 7: Sell at Scale (Without Losing Your Life)
41:00 John’s Full Automation + Kit Setup
50:33 A Live Hand Raiser Breakdown (Mike Pacchione Story)
57:16 Scaling Without Losing Time, Lifestyle, or Sanity
01:03:01 Closing Thoughts & Free Book Link

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Follow John:
Website: https://www.johnmeese.com
Get the Free Book: https://www.servetosellbook.com/nathan
Newsletter: https://www.johnmeese.com/newsletter
Serve to Sell Program: https://www.sellyoursmarts.co/club/

Featured in this episode:
Kit: https://kit.com
Serve to Sell Book: https://www.servetosellbook.com
Sold Out Coach Club: https://www.soldoutcoach.com
Creator Flywheels: https://creatorflywheels.com

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The Nathan Barry Show