Author, speaker, founder, investor and behavioral design maestro Nir Eyal joins me for his second appearance on the show.

Today, we dig into Nir’s first book, “Hooked: How to Build Habit-Forming Products.” We also discuss the difference between coercion and persuasion, AI’s use case as our personal Jiminy Cricket and MUCH more!

I hope you enjoy this conversation as much as I did. For the full transcript, episode takeaways, and bucketloads of other goodies designed to make you go, “Hmm, that’s interesting!”, check out our Substack.

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Show Notes:

What Makes Silicon Valley’s Tech Products So Sticky?
The Morality of Manipulation
The Perils of Legalized Gambling
Twitter is for Journalists and Nerds
AI for Behavioural Design
Believing in our own Agency
On Labels and Limiting Identities
Pills Don’t Teach Skills
The Power of an Internal Locus of Control
Escaping Discomfort & Getting Hooked
AI as a Self-Directed Personal Tutor
Nir As Emperor of the World

Books Mentioned:

Hooked: How to Build Habit-Forming Products; by Nir Eyal
Influence; by Robert Cialdini
Sick Souls, Healthy Minds: How William James Can Save Your Life; by John Kaag

Nir Eyal — The Psychology of Addictive Products (EP.266)

Infinite Loops