666: Get People Reading What You’re Sending, with Todd Rogers

In this episode of Coaching for Leaders, the focus is on writing effectively for busy readers. The main takeaway is that since most people skim through content, writers should aim for brevity. The guests present research showing that shorter emails and messages, even if not perfectly clear, tend to get much higher engagement and response rates. They offer practical tips, such as cutting down word count, limiting the number of ideas, and reducing requests. The discussion emphasizes the need to highlight essential information and consider the reader's perspective to enhance communication. Additionally, a tool that uses AI to help rewrite emails for improved readability is introduced, aligning with these strategies.