Simon Sinek | Building Optimism | Talks at Google

In this interview podcast, Alex Rushin introduces Simon Sinek, known for his work on "Start With Why" and his insights on millennials in the workplace. Sinek discusses his personal journey of rediscovering his passion for work by understanding his "why," emphasizing that it's rooted in one's upbringing and values. He shares a "friend's exercise" to help individuals identify their purpose by asking close friends why they value the relationship. Sinek differentiates between finite and infinite games, advocating for an infinite mindset in business and life, where the focus is on outdoing oneself rather than beating competitors. He also touches on the importance of optimism, authentic leadership, and doubling down on relationships during times of uncertainty, highlighting the need for genuine connection and support. The conversation also explores how to approach change by addressing the emotional fears underlying resistance, and the importance of understanding and validating those feelings. Sinek also discusses the CliftonStrengths assessment and its role in helping individuals recognize and leverage their strengths, and the role of AI in the workplace.