How do we attract and retain A-players? And how do we build an A-player culture in a me-over-we environment? Today’s guest knows that the number one asset of any successful company is the people, and he has joined the podcast to share his secrets of company culture success.

Marc Reifenrath is the co-founder and CEO of Spinutech. Spinutech has grown from a university dorm start-up over 20 years ago to a multinational digital agency with 150-plus team members across the U.S.

What does it mean to have the kind of company culture that attracts and retains top talent? From the beginning, Marc and the team at Spinutech aimed to shape their workplace as one that they wanted to work at. Since they aren’t in the business of saving lives, they aim to have fun with the work they are doing.

Leaders give their team permission to act, whether it’s through yelling at employees or playing and having fun while working. As CEO, Marc has had to give up some of his favorite fun parts of his work, but that hasn’t stopped him from striving to exemplify the company vision and motivate his team along the way.

Even a merger hasn’t slowed down the power of this team’s culture. Marc reveals the secret of a successful merger — to treat everyone like it’s their first day again — and the values that keep his company culture running strong. From attracting to retaining superior talent, Marc understands and shares how to find and keep the best person for any job.

Interview Links:

Mark Reifenrath in Twitter

Resources:

20,000 Scaleups

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube

Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.

Bill Gallagher, Scaling Coach and host of the show is an international business coach who works with C-Suite leaders to achieve breakthrough growth.

We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.

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313: Marc Reifenrath — Attract & Retain A-Players

Scaling Up Business with Bill Gallagher