Cameron Herold is the mastermind behind hundreds of companies’ exponential growth and has earned his reputation as the business growth guru. He has built a dynamic consultancy with clients that include a monarchy and a Big 4 wireless company. Cameron discusses his new book The Second in Command.

As second in command, COOs are often in place for a reason or a season, but rarely for the lifetime of a company. The COO takes care of everything that the CEO doesn’t love (or isn’t good at) and they serve as their main confidant. Like the yin and yang, the COO works not to duplicate, but to counterbalance the efforts of the CEO.

From his early days at 1-800-GOT-JUNK to his work with scaling up million dollar companies, Cameron has defined the second in command as a partner who has a shared vision but not the same strengths.

Cameron highlights the steps CEOs need to take to build out and identify their second in command based on the current needs of the company and the long-term vision of the company. Bottom line, if you are struggling with any aspect of leading your company, the answer may not be to learn how to do it better yourself. The answer may be to hire someone else to get the job done.

Interview Links:

The Second in Command — Unleash the Power of Your COO

Resources:

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Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

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Cameron Herold — "The Second in Command — Unleash the Power of Your COO"

Scaling Up Business with Bill Gallagher