Everything is a negotiation. From the boardroom to the lunchroom, finding common ground is critical to getting what you want.

Keld Jensen has more than 30 years of experience in international management, negotiation, and communication from his post as managing director of a listed Scandinavian company. He is the founder and former CEO of Centre for Negotiation, a consulting and training organization that has worked with private industry and governmental bodies in Europe, Asia, North America, and Africa.

Keld is also the author of the book, Negotiation Essentials: The Tools You Need to Find Common Ground and Walk Away a Winner, detailing common business interactions that you didn’t know were negotiations–and, how to approach them.

You might think that only CEOs are great at negotiations, but Keld will tell you that is wrong. Every single person has to navigate 8‒10,000 negotiations a year, and it’s not only in contracts. It's just as much about where to go for lunch as it is about how to move to the next step in striking a deal.

Keld shares a variety of experiences that he has had with negotiations. Too many people think that negotiations mean confrontation or conflict or that there can only be one winner. By changing your perception of what negotiation is all about, you can consider the possibilities of what everyone can gain from negotiation.

From pausing negotiations for a client who is dealing with cancer to the success of those who uphold the Golden Rule, Keld highlights the ways that effective negotiations can be the secret weapon that leads to success.

Interview Links:

Keld Jensen

Resources:

Growth Navigator Coaching

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube

Recruiter.com Short List (use code scaleup)

Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.

Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.

We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.

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Finding Common Ground — Keld Jensen

Scaling Up Business with Bill Gallagher