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Kristin Park SEO Strategist - Search engine optimization is the science of improving a website to increase its visibility when people search for products or services. The more visibility your website has on search engines, the more likely it is that your brand will capture business. But when did we start realizing the importance of SEO

Well I did a little research and found out that the first recorded usage of the acronym "SEO" dated back to 1997. So, the term has been around for more than 25 years. Of course, that actually predates the creation of Google and many of the other search engines that we depend upon today. Back then, the search engines we had essentially functioned more or less like actual directories — not like online directories that you might find today, but rather, the sort of directory you might find on the wall of a particularly large store or mall. Some business owners realized that their companies weren’t as prominently placed in the directories as they should be. From there, the idea of SEO really took off. Of course Google has become the most prominent player in this area, and over the years, the rules have changed and continue to morph and adapt to better help businesses.

My guest today is Kristin Park, she is a Search Engine Optimization Strategist. Kristin understands the power of SEO and how it takes a combination of properly worded content, keywords, videos and backlinks to obtain the best results for her clients and the strategy required to get those results. I am excited to learn more about Kristin, SEO and any tips or tricks she can give our listeners to help them improve their SEO Ranking. Quick side note, Kristin is an avid skydiver with over 80 jumps to her credit. So she truly understands what it means to Pull the Chute.
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Pull the Chute - Grow your People, Grow your Company Podcast