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What happens when you stop trying to prove your worth and start building what only you can see?

Elizabeth Elfenbein is a creative powerhouse, a purpose-driven leader, and a visionary storyteller who’s redefining women’s health, equity, and representation on a global scale. But like so many ADHD women, that journey started with feeling like she didn’t quite fit in.

Diagnosed later in life after both of her children received ADHD diagnoses, Elizabeth realized she’d spent decades navigating the world with an undiagnosed brain. School was a struggle, especially growing up in a family that valued academics above all else. But when she discovered design and visual storytelling, everything clicked. That passion led her to Pratt Institute and a trailblazing career in branding, healthcare, and advocacy—all built on instinct, creativity, and a refusal to accept the status quo.

In this conversation, Elizabeth and Tracy talk about the energy behind ideas, the power of purpose, and why ADHD minds are wired for innovation. They explore how mission-driven work becomes a container for restlessness, how meditation and self-care keep Elizabeth grounded, and why she’s never been afraid to run toward a problem others might avoid. She also opens up about parenting ADHD children, managing emotional energy over time, and what it means to finally recognize your own brilliance, not just in what you create, but in who you are.

Resources:

LinkedIn: linkedin.com/in/elizabethelfenbein
Website: otherhoodagency.com
Website: underthehoodofwomenshealth.com
Under the sisterhood: underthesisterhood.com
Blog: medium.com/@elizabethelfenbein

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EP. 330: Why Being Yourself Is the Smartest Strategy with Elizabeth Elfenbein

ADHD for Smart Ass Women with Tracy Otsuka