This episode explores the application of Belief Coding, a subconscious reprogramming technique, to overcome personal and professional limitations. Against the backdrop of Russell Brunson's personal journey, marked by significant life challenges and his appearance on "The Apprentice," the discussion delves into the core principles of Belief Coding. More significantly, the interview details how this method identifies and transforms limiting subconscious beliefs, illustrated by examples of overcoming anxiety, physical pain, and even dementia. For instance, Brunson recounts a case where a client's dementia was resolved after a single session by addressing underlying traumatic experiences. As the discussion pivoted to the business application of Belief Coding, Brunson explains how it helps clients achieve their goals by removing unconscious resistance, exemplified by his own experience in striving for a £10 million year. The interview concludes by highlighting the transformative potential of Belief Coding, emphasizing its ability to unlock human potential and achieve seemingly impossible goals, impacting both personal well-being and business success.