When tackling the problem of misinformation, people often think first of content and its accuracy. But countering misinformation by fact-checking every erroneous or misleading claim traps organizations in an endless game of whack-a-mole. A more effective approach may be to start by considering connections and communities. That is particularly important for public health, where different people are vulnerable in different ways.

On this episode, Issues editor Monya Baker talks with global health professionals Tina Purnat and Elisabeth Wilhelm about how public health workers, civil society organizations, and others can understand and meet communities’ information needs. Purnat led the World Health Organization’s team that strategized responses to misinformation during the coronavirus pandemic. She is also a coeditor of the book Managing Infodemics in the 21st Century. Wilhelm has worked in health communications at the US Centers for Disease Control and Prevention, UNICEF, and USAID.

Resources

Visit Tina Purnat and Elisabeth Wilhelm’s websites to learn more about their work and find health misinformation resources.
Check out Community Stories Guide to explore how public health professionals can use stories to understand communities’ information needs and combat misinformation.
How is an infodemic manager like a unicorn? Visit the WHO Infodemic Manager Training website to find training resources created by Purnat and Wilhelm, and learn about the skills needed to become an infodemiologist.

To Fix Health Misinformation, Think Beyond Fact Checking

The Ongoing Transformation