What does it take to build one of the most respected teams in the NFL — and lead it with heart, grit, and humility?

This episode is a special one. Recorded right in the heart of Seahawks territory in Seattle, I got to sit down with my friend, John Schneider, General Manager of the Seattle Seahawks.

John has spent over a decade helping to build one of the NFL’s most competitive and consistent franchises—leading through authenticity, values, and a deep commitment to excellence. Having worked closely with John for nine seasons, including two unforgettable trips to the Super Bowl—I can share that he leads from the front. Nothing contrived, nothing manufactured. He leads by being himself and by caring about his teammates.

What you’re going to hear in this conversation is a masterclass in leadership — grounded in football and deeply relevant to life. We talk about how John developed his values growing up in rural Wisconsin, the work ethic he learned from his dad, and the toughness he inherited from his mom. He shares how faith and humility anchor his decision-making, even when the pressure’s on and the spotlight’s bright.

As you listen, I invite you to reflect on how you respond when things don’t go as planned. And how might a clearer, more values-driven approach shift the way you lead—in sport, in work, and even at home?

Let’s dive in with the GM of the Seattle Seahawks, John Schneider.

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Seattle Seahawks General Manager on Talent, Teamwork, and Tough Conversations | John Schneider

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