What makes a SaaS positioning framework truly effective?

In episode 772, Rob Walling talks with Anthony Pierri of Fletch about a proven approach to product positioning. They discuss key lessons from 400+ startups, focusing on workflows, competitive alternatives, and why narrowing your audience matters.

Topics we cover:

(6:59) – What is positioning, really?
(11:16) – Why your homepage matters more than your pitch deck
(14:17) – Workflow-based segmentation vs. firmographics
(17:39) – Positioning against competitive alternatives
(31:13) – The #1 mistake founders make with positioning

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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Episode 772 | A Highly Effective Framework for SaaS Positioning

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