Vol.159 影响力比肩足篮球！越野跑能成为这样的运动项目吗？

In this episode of their podcast, Anna and Emmanuel discuss the partnership between Warner Bros. Discovery (WBD) and the Golden Trail World Series (GTWS). They share insights from interviews with WBD representatives and Jiao Fu, the founder of the Golden Games, focusing on WBD's perspective on trail running and the Golden League. The discussion covers the importance of drama and a concise two-hour format for live broadcasts, the potential for the GTWS to reach a broader audience through WBD's platforms, and the unique "flower format" track design that enhances the viewing experience. They also explore the challenges and opportunities for long-distance races and the future of the GTWS, including its potential inclusion in the Olympics and expansion in Asia.

Outlines

Part 1: Introduction and Partnership

Part 2: Content Production and Future Goals

Part 3: Interviews and Commercialization

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越野 Talk

Part 1: Introduction and Partnership

Introduction to WBD and GTWS Partnership

WBD's Perspective on Yueyue Race and the Golden League

Jiao Fu's Vision and the Growth of Yueyue Race

Part 2: Content Production and Future Goals

Live Streaming and Content Production of the Golden League

The Future of Yueyue Race and the Olympic Committee

Long-Distance vs. Short-Distance Races and Storytelling

Part 3: Interviews and Commercialization

Interview with Greg Vollet: The Evolution of Trail Running and the Flower Format

Commercialization, Salomon's Role, and Future Plans for GTWS

Interview with WBD Representatives: The Partnership with GTWS and the Potential of Trail Running

Improving the Viewing Experience and Promoting Trail Running Athletes

Vol.159 影响力比肩足篮球！越野跑能成为这样的运动项目吗？

越野 Talk

Part 1: Introduction and Partnership

00:11Introduction to WBD and GTWS Partnership

Introduction to WBD and GTWS Partnership

05:11WBD's Perspective on Yueyue Race and the Golden League

WBD's Perspective on Yueyue Race and the Golden League

12:45Jiao Fu's Vision and the Growth of Yueyue Race

Jiao Fu's Vision and the Growth of Yueyue Race

Part 2: Content Production and Future Goals

18:18Live Streaming and Content Production of the Golden League

Live Streaming and Content Production of the Golden League

23:34The Future of Yueyue Race and the Olympic Committee

The Future of Yueyue Race and the Olympic Committee

29:29Long-Distance vs. Short-Distance Races and Storytelling

Long-Distance vs. Short-Distance Races and Storytelling

Part 3: Interviews and Commercialization

34:44Interview with Greg Vollet: The Evolution of Trail Running and the Flower Format

Interview with Greg Vollet: The Evolution of Trail Running and the Flower Format

42:16Commercialization, Salomon's Role, and Future Plans for GTWS

Commercialization, Salomon's Role, and Future Plans for GTWS

53:02Interview with WBD Representatives: The Partnership with GTWS and the Potential of Trail Running

Interview with WBD Representatives: The Partnership with GTWS and the Potential of Trail Running

1:02:28Improving the Viewing Experience and Promoting Trail Running Athletes

Improving the Viewing Experience and Promoting Trail Running Athletes