In this episode of the Think Media Podcast, Sean Cannell interviews Swavy Curly Courtney, a hair scientist and content creator, about growing a successful YouTube channel focused on wavy and curly hair. Courtney shares insights on creating content, including how some of her "worst" videos unexpectedly went viral, the importance of addressing "hot button" issues for her audience, and the value of teaching in her videos. She discusses her journey from Instagram to YouTube, the impact of ADHD on her content creation process, and the importance of consistency, intensity, focus, and joy in her work. Courtney also details various revenue streams she's explored, such as sponsored content, curl coaching, online courses, digital product guides, and affiliate marketing, emphasizing the significance of building relationships with brands and providing value to her audience. She also shares practical tips on time management, content planning, and the importance of giving oneself grace while balancing content creation with family life.
