In this Think Media Podcast episode, Sean Cannell interviews Adley, the founder of Viralish and a viral video expert, about her six-part framework for achieving greater reach, impact, views, leads, and sales with video content. Adley shares insights into creating compelling hooks to achieve high retention rates, building suspense to keep viewers engaged, and designing effective payoffs to encourage follows and shares. She emphasizes the importance of raising the stakes through location, props, wardrobe, and casting, as well as using engagement tactics to inspire comments and conversation. Adley also highlights the value of split testing using tools like Facebook dark posts and Instagram's trial reels to optimize content performance, and encourages listeners to invest in their personal brand by creating unique and engaging content.
