Trump’s de-escalating his trade war with China… because of a warning about “empty shelves”.

Kardashian protein popcorn?... In the Ozempi-conomy, protein brands are the top food trend.

The hottest area of the housing market is… trailer parks. We found 3 ways to invest.

Plus, the untold origin story of… The Teenage Mutant Ninja Turtles.

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Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… TMNT 🐢

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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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💪 “Peak Protein” — Kardashians’ protein popcorn. Trump’s empty-shelf warning. Trailer Parks’ Millennial moment.

The Best One Yet