Also available on YouTube: https://youtu.be/XXSr4Po30oY

Paid ads are busted. SEO is back but weirder. Gen Z isn’t using Google. What now?
VC Smriti Jayaraman pulls back the curtain on the Shopify brands building futuristic funnels today. We’re talking AI quizzes, voice search, digital oracles, and tech that reads your face to guess your shirt size. It’s strange. It’s smart. And it works.

💡 What We Cover:

Why AI search is reshaping ecommerce—and how to rank in it
How Shopify brands are using gamified funnels to capture attention
What to know about AI influencers, personalized merchandising, and site search
Why your brand needs to think like a membership club, not a subscription box
Real tech examples from Corazon Capital’s portfolio

💸 Sponsors

Zipify – Build high-converting sales funnels
Cleverific – Smart order editing for Shopify
Viralsweep – Create sweepstakes, contests, and giveaways

🔗 Links

🎯 Work With Me

Want me to grow your Shopify store? Apply here
See what we’ve done for other merchants: View portfolio
Get my free newsletter for Shopify insights: Join here

🎧 The Unofficial Shopify Podcast is hosted by Kurt Elster. Subscribe for weekly interviews with Shopify entrepreneurs and experts.

How Smart Brands Win Top-of-Funnel in 2025

The Unofficial Shopify Podcast