Looking to grow your home service business with smarter marketing?
In this episode, uncover expert strategies to elevate your brand, dominate local search, and drive real results through modernized media tactics. Tony Castellucci from Wanamaker Advertising joins us to break down how service businesses can shift from outdated marketing methods to high-converting digital strategies that work in 2025.

Learn why optimizing your Google My Business profile is now the most effective organic lead generator, how to use LSAs the right way, and where traditional channels like TV and radio still hold value—when used strategically. We also dig into ROI tracking, tech-powered branding, and building a unified marketing approach that amplifies reach and impact.

This episode is packed with insights for home service business owners, marketers, and anyone looking to build a stronger brand presence both online and offline.

🚨 In This Episode, We Cover:
🔹 Why GMB now outperforms LSAs for local leads
🔹 Making traditional media like TV & radio work in 2025
🔹 When to modernize vs. when to double down on classics
🔹 Tactical tips for tracking ROI across platforms
🔹 Blending digital and traditional to scale your brand
🔹 Lead gen strategies tailored to the home service industry
🔹 Branding that cuts through noise in competitive markets

💼 Shoutout to our Owned and Operated Pro program
We’ve built Owned and Operated Pro for operators who are serious about growth. It's the behind-the-scenes pass to real acquisition strategies, deep dives into operations, and the exact tools we're using to scale service businesses.

🔗 Unlock exclusive content, private AMAs, and tactical playbooks here

💼 Special Thanks to FieldPulse
FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer!

📅 Book your demo here

🎙️ Episode Host:
🗣️ John Wilson – Follow on X: @WilsonCompanies

🎙️ Episode Guest:
🗣️ Tony Castellucci – Follow on X: @leads_wantmore
📍 Check out Wanamaker Advertising → wantmore-leads.com

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

#188 How Traditional Media Drove $100K+ in Plumbing Leads

Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast